Bio
I am an experienced, driven design and marketing professional with enthusiasm for new ventures. I have a consistent history of experience in the conceptualization of print/ web projects and cross channel marketing campaigns. I have created marketing solutions for businesses of all types--from small to Fortune 500 businesses and non-profit organizations. I am very results driven and always focus efforts on the client’s goals.
Skills
Project Management / Print Design / Web Design / Marketing / Art Direction
eCommerce / Social Media / SEM, SEO, PPC / Photo Editing / Copy Writing
Photography / Production Supervisor / Event Production / Team Building
Career Highlights
- Developed print/web/social media marketing campaigns for businesses and non-profits of all sizes.
- Conceptualized and designed advertising that retained at least $1.5 million in sales/yr.
- Created initiatives that generated $50,000+ in unanticipated revenue.
- Won 2 Top of News Awards and Director’s Award for implementing improved efficiency methods in database content management.
- Worked closely with press room and third party printers to coordinate and proof plates for printing.
- Founded and developed e-commerce retail business that specialized in women’s apparel.
- Developed strategies and action plans for selling products through multiple online sales channels such as Amazon, eBay, Overstock and websites.
- Conceptualized, planned and assisted in the organization of one of the largest events in Broward County.
- Specialized in marketing via print and social media. Additionally, I created content for broadcast spots.
- Planned and organized on-site promotions for non-profit organizations and event sponsors at the Broward County Fair.
Current and Prior Experience
- Freelance Graphic Designer and Marketer, Davie, FL, 2007 – present
- Graphics Manager, The Broward County Fair, Hollywood, FL, 2010 – 2012
- Artist, Sun-Sentinel Newspaper, Weston, FL, 1998 – 2007
- Database Coordinator/Editorial Researcher, Sun-Sentinel, 1996 – 1998
- Sales Assistant/Editorial Assistant, Sun-Sentinel, 1994 – 1996
- Assistant Graphic Designer, Restaurant Tour Magazine, 1992 – 1994
Worked with several advertising agencies and design firms on a contract basis throughout the years.
Education
- Bachelor of Fine Arts (Fine Art Photography specialization), cum laude, FIU, Miami, FL
- Bachelor of Arts, Anthropology (Archaeology specialization), UF, Gainesville, FL
Awards
- Several Top of the News Sun-Sentinel Awards, Sun-Sentinel Director's Award
- Fine Art Awards from Local and National Art Competitions
List of Awards, Print Portfolio and References available upon request.